Work
Destroy, create, repeat.
The site is the proof. Two peaks. Outline is make, mass is pay. The valley is the choice. Everything before this had to die first.
MAKE
OR PAY
Kept
Two peaks. No flag.
A heavy stroke feels grounded everywhere. Structure has no nationality. The mark is two mountains because the thesis is two choices. Outline is make. Mass is pay. The hinge is the valley between them.
The graveyard
Version one is never the one. These are the deaths that taught the eye. Black and white first.
01 — Letter soup
The name, dumped. No relationship. No air.
02 — The swoosh
Borrowed motion. Died the moment it looked like sport.
03 — The badge
A circle does not make a system. It makes a sticker.
04 — Loose tracking
Patience mistaken for elegance. The name fell apart.
05 — Ornament
Decoration trying to do the work of structure.
06 — One frame
Closer. Still a portrait of a house, not the keys.
07 — Stacked shout
Volume instead of tension. The hinge was missing.
08 — Two frames
Make and Pay as two artboards. The overlap is Or.