Skip to content

Method

The First Make

A week. One mark. Not a course with modules. Four rules, an artboard, and a number you have to reach before you are allowed to like it.

The brief

Constraint

Black ink on paper, or black pixels on a white artboard. No color. No effects. If it needs a gradient, it is not done.

Subject

Your name, your product, or the thing you were about to pay someone to draw. Wordmark first. Symbol only if the name still needs a partner.

Done when

You can open a working file, change a single weight, and export a new surface in ten minutes. Without emailing anyone.

Four rules

Check them off as you climb.

Feel the hinge

The lockup is a relationship.

Two lines. The air between them is the drama. Tight is urgency. Loose is patience. Get it wrong and people feel it before they can name it. Read What Narrative.

Versions killed

0

Forty is a floor, not a personality. Each death teaches the eye something the previous one could not.

Lockup studio

The air between two characters

MAKEOR PAY

Night is an algorithm

Most dark modes are a filter.

Invert is one line. Token swap is a decision. Press each. Watch what happens to the sun.

Dark mode lab

Watch what happens to the sun

You name paper and ink in both climates. The photograph stays a photograph. The ochre stays ochre. This is the one the header moon runs.

Day

MAKE

OR PAY

A photograph is not a token. Night should not invent a new sun.

Ochre held or invertedA mark
Token swap

MAKE

OR PAY

A photograph is not a token. Night should not invent a new sun.

Ochre held or invertedA mark

Token swap — the source

:root {
  --paper: #f3efe6;
  --ink: #1a1714;
}

html.dark {
  --paper: #12100e;
  --ink: #f3efe6;
}

Get the first brief

When the letter goes out it will be a single assignment, not a drip campaign. Until then, the method above is the whole school.

No newsletter sequence. The first brief, when it is ready.